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A portrait of Leonetto Cappiello (around 1903).
Leonetto Cappiello (9. April 1875 in Livorno, Italy – 2. February 1942 in Cannes, France) was an Italian poster art designer who lived in Paris.[1]
He is now often called 'the father of modern advertising' because of
his innovation in poster design. The early advertising poster was
characterized by a painterly quality as evidenced by early poster
artists Jules Chéret,
Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists,
worked in way that was almost the opposite of his predecessors. He was
the first poster artist to use bold figures popping out of black
backgrounds, a startling contrast to the posters early norm. [2]
Cappiello had no formal training in art.[1] The first exhibition of his work was in 1892, when a painting was displayed at the municipal museum in Florence.[1]
Cappiello started his career as a caricaturist illustrating in journals like Le Rire, Le Cri de Paris, Le Sourire, L'Assiette au Beurre, La Baionnette, Femina, and others. His first album of caricatures, "Lanterna Magica," was made in 1896.[1] In 1898, he moved to Paris, and his caricatures were published in Le Rire for the first time.[1]
Cappiello made his name during the poster boom period in the early
20th century, with designs markedly different from premier poster artist
Jules Chéret.[3] His first poster, for the newspaper Frou-Frou, was made in 1899.[1] He signed first contract for posters with printer P. Vercasson in 1900.[1]
He was married to Suzanne Meyer Cappiello in 1901. Between 1901 and
1914, he created several hundred posters in a style that revolutionized
the art of poster design.[1] Cappiello redesigned the fin-de-siècle
pictures into images more relevant to the faster pace of the 20th
century. During this period, Capiello continued as a caricaturist.[1]
During World War I, Cappiello worked as an interpreter in Italy.[1] Afterwards, he devoted his career fully to poster design. In 1919, he signed a contract with publisher Devambez[1]and he remained with the agency until 1936.[3]
Over the course of his career Cappiello produced more than 530 advertising posters[3]
which surprise and delight the viewer. Today, his original posters are
still collected, sold at auction and by dealers around the world.
[edit] Selected lithographs
[edit] See also
[edit] References
- ^ a b c d e f g h i j k "Cappiello (Leonetto)." Museum of Advertising (Musee de la Publicite).
- ^ National Gallery of Australia. "Maurin Quina."
- ^ a b c Jack Rennert. Cappiello, the posters of Leonetto Cappiello. ISBN 0-9664202-7-6.
[edit] External links
| Persondata |
| Name |
Cappiello, Leonetto |
| Alternative names |
|
| Short description |
|
| Date of birth |
1875 |
| Place of birth |
|
| Date of death |
1942 |
| Place of death |
|
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